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Okuma Highlights

New Inspira ISX Spinning Reel

Introducing the Okuma Inspira ISX Spinning Reel, a game-changing innovation in the spinning reel market. Its Torsion Control Armor (TCA) technology provides up to 40% greater torsion and flex resistance with a double arm body design. Enjoy improved stability, smoothness, and power with C-40X carbon fiber construction, ensuring
perfect internal alignment.


2024 Okuma Product Videos

Watch as John Bretza, Director of Product Development, unravels the intricate details and cutting-edge technology behind our newest product launches. Gain invaluable insights straight from the expert himself and stay ahead of the game.


X-Series Bass Rods

Introducing Okuma's X-Series Bass Rods – the ultimate fishing experience. Constructed with advanced materials and cutting-edge technology, these rods deliver unmatched performance and precision on the water. Made with 46-Ton Toray Carbon Fiber, these rods are Lightweight, Sensitive and Strong.

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Looking for parts?

You can now directly order replacement or spare parts online. With a couple of clicks, you can have whatever parts you need for your Okuma Reels delivered directly to your address.

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FishLab Tackle

At FishLab we learn by doing. The water is our lab and we love research! We know there’s a reason when a lure works, and that angling is part art and part science. It’s a puzzle where the pieces constantly change, sometimes in our favor... sometimes not. But, by applying decades of experience, bold creativity, a little patience and a lot of time on the water, we can better the odds of finding that successful formula. FishLab lures are realistic, scientifically accurate, meticulously crafted, and designed for one purpose... to catch fish! FISHLAB. SCIENCE OF THE STRIKE.


Soft Steel USA

With over 27 years, Soft Steel USA has a proven track record gaining recognition on the biggest boats in the industry such as The Excel, The Intrepid, The Tribute, and is backed by Okuma Fishing Tackle. Soft Steel products became a dominating force among fishing fleets and continues to be known for its extreme strength per diameter, low memory and exceptional knot strength as well as presenting Fluoro-Stretch, the industry’s first stretchable fluorocarbon leader, that has become a popular addition to any angler’s arsenal.



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